One of dominant social networking site 'Bebo' will partner with Microsoft to use its instant messaging service.
Bebo, the largest social networking site in the UK, will allow its 36 million global users to export and import contacts between its site and contacts lists maintained on Microsoft's Windows Live online services.
Bebo users will be able to add "IM me" button on their profile to send instant message on one click.
"Our core strength is not building applications. We're more of an open platform and much more likely to partner than build it ourselves," said Joanna Shields, president of Bebo's international business.
It is logical decision as 90% of Bebo users use Windows Live IM services.
Microsoft has more than 300 million Windows Live users, who frequently log in to check email and instant messages. Those users represent Microsoft's most valuable asset in catching Web leaders Google Inc and Yahoo! Inc.
In recent months, Microsoft has announced deals to broker display advertising with fast-growing social network Facebook and news site Digg - two of the hottest names in the "Web 2.0" phenomenon.
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